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We have recently completed a host of new projects previews available while the full projects will be released later this month. 09/27/2025.
Company owner and songwriter Lance Eto presents a multi-genre release where he goes into a talent blackout, and transformation between r&b, country, pop & gospel. A multi-genre mix & match best expresses this outstanding project. Talent overload is the perfect label for this release and there is much more to come.
Audio track features one of the new releases "My Imagination" and the following track is "My Friend". This new music is also in support of The Mental Health Music Movement nonprofit and fundraiser.
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Our Company aggressively supports creators independence. When a creator is stripped of his original ownership rights the content or material becomes fictitious. When other parties such as , lawmakers, streaming services etc. get involved with the material the meaning and worth of the music becomes worthless because their interest destroys the materials purpose. For instance, you are probably wondering what does lawmakers have to do with my argument. Well I wonder the same thing in this case, well they put a value on the material, a very low insulting & disrespectful value at that. How is it possible for a human to control the value if any, of another human's experience, trials, heart pain, joy etc? It's like taking someone's diary and telling the author what his thoughts & experiences are worth. To add insult to injury the value that they do tag onto the creator's testimony is so inconsiderate that its no longer worth releasing and would be more logical to donate the work. With consistency, aggression and support from fans and consumers we will take back our rightful share and position but support is extremely important to achieve this goal. We will be able to prove to them that they are not needed and have no place in the creative process of our lives because creative material is from the heart. Let's begin this journey right now at HeartUp Music Group.
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We aim to satisfy our clients beyond their expectations every time with our experienced dependable original music creation & delivery services. Something like a money lending agency except we don't lend capital we lend original full length vibe attracting, emotionally captivating songs finished in the clients preferred genre. The pickings aren't slim in our four genre music catalog which consist of (1). R&B (2). ROCK (3). GOSPEL (4). COUNTRY & (5). Hip- Hop moderately. Click the link to view this AI originally created short video service overview : https://youtube.com/shorts/nBjCCJ22wN4?si=Jlbq7m6e1A3kLoc0
HeartUp Music Group thrives from our sincere, compassionate core values. Our company is built on creator's independence, we believe in indie creators gratification and support a capital compensation of 100% . We are also dedicated to the promotion & success our branded mental health music movement, click the link to view this AI originally created awareness fundraiser overview : https://youtube.com/shorts/GzBfAGmNz14?si=iHVXHEtIrV_l4-pp
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                                         ssion Our mission at Music Loan Service is to provide innovative and unique solutions to help fellow record labels overcome financial challenges and achieve success in their music careers. Through our lending service, we aim to support and empower artists...
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                                         We stand on artist independence, and with consumer awareness fan appreciation and support our persistent motivation will force heavy attention and remand adequate results. There is absolutely no gratitude in music platform owners being financially stable w...
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                                         On the contrary, there are certain services that charge creator's a valid fee services, such as recording & production authentic advertising & promotion, legal entities, distribution, visual - video - editing & production. But there is no reasonable answer...
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                                         https://youtube.com/shorts/GzBfAGmNz14?si=hTdqJEtrbzUcXpP1
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                                         At HeartUp Music Group we value and support the success and advancement of creators & entities that operate specifically by the use of creative material. What most may label a competitor we refer to as a client, colleague or associate because we believe in...
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                                         At HeartUp Music Group we honor, value, respect and operate from creative talent. This happens to be an extremely important key for a record label who plans to reap growth and development in a trend led industry, for creatively talented individuals underst...
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